Fund The Planet is excited to announce its partnership with ethicDeals, a dynamic platform dedicated to empowering consumers with sustainable purchasing decisions and promote companies that take responsibility towards society and the environment. This collaboration is set to safeguard vital rainforest areas while transforming everyday consumer choices into measurable conservation actions.
ethicDeals stands out by helping consumers make more sustainable purchase decisions through comprehensive information, an extensive registry of sustainable brands, and exclusive deals. From an early age, ethicDeals founder Moritz v. Dolffs learned about the critical role forests play in our ecosystem and the need to conserve and protect nature, inspiring him to build a platform that not only informs but also drives tangible environmental impact.
This partnership introduces an impactful mechanism: for every sustainable brand registered on ethicDeals, 10 m² of endangered rainforest is automatically protected. This initiative reinforces the belief that every business decision can contribute to global conservation efforts. Additionally, everyone who protects rainforest with Fund The Planet receives 180 Karma points, a digital incentive that can be redeemed for products on the ethicDeals platform, underscoring the idea that ethical consumption benefits both people and the planet.
The driving motivation behind this collaboration stems from a stark reality that nature is under attack in a bid to meet the global demand for natural resources, The Amazon and several other natural ecosystems are being severely depleted, and demand seems to be in a consistent uptrend. This sobering fact fuels the urgent need to embrace sustainable lifestyles. Both Fund The Planet and ethicDeals are committed to transforming production and consumption habits, as comprehensive climate and environmental protection can only be achieved by addressing the root causes of overexploitation, ecological collapse, and social injustice.
Fund The Planet provides people and businesses with the opportunity to establish personal Nature Reserve, ensuring full transparency and traceability in the rainforest protection process. This system empowers consumers to directly protect rainforest areas instead of buying into outdated models with little to no transparency, allowing every ethical purchase to become an investment in the future of our planet. This fusion of digital innovation with environmental stewardship sets a new benchmark for how conservation efforts can be funded and tracked.
Rene Hennen, CEO of Fund The Planet is deeply grateful for this collaboration because “[Fund The Planet’s] vision of a healthy planet can only be achieved if consumption in our society is changing. ethicDeals does a phenomenal job accelerating the sustainable transition for consumers and consumer brands.”
